Email Hygiene: Why It Matters for B2B Companies

For B2B companies, email remains one of the most effective communication channels. However, poor email hygiene can significantly impact deliverability, engagement, and ultimately, your bottom line.

The Cost of Poor Email Hygiene

Neglecting email hygiene can lead to:

• Decreased Deliverability: High bounce rates can damage your sender reputation.
• Wasted Resources: Sending to invalid or unengaged addresses wastes time and money.
• Skewed Analytics: Dirty data leads to inaccurate performance metrics.
• Compliance Risks: Failing to maintain proper opt-out processes can violate regulations.

Implementing an Email Hygiene Strategy

To improve your email hygiene:

1. Regularly validate email addresses in your database
2. Implement a sunset policy for unengaged contacts
3. Use double opt-in for new subscribers
4. Monitor bounce rates and remove invalid addresses promptly
5. Segment your audience based on engagement levels

By prioritizing email hygiene, B2B companies can improve their email performance, protect their sender reputation, and ensure their messages reach the right people at the right time.